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47%
Revenue Growth — FY2025
62%
Gross Margin
24
Products Across 5 Categories
4.7
Average Customer Rating
OUR STORY
Built to close the gap between bottled water and the tap.
Across East Africa, millions of people boil water before they drink it. They carry 20-litre gallons from uncertain sources.
They shower in chlorinated tap water that dries their skin and dulls their hair. They work in offices where clean water
means a plastic bottle headed for a landfill. We built Ultra Clear to change all of that.
Ultra Clear was founded to answer a question most Kenyan households face every day: why should clean water be expensive, inconvenient, or uncertain? Between overpriced bottled water and untreated municipal taps, millions of people are caught in the middle — boiling, guessing, or paying more than they should.
We built Ultra Clear to change that. Every product in our ecosystem — from home RO systems to filter bottles to skincare shower filters — is backed by independent laboratory certification, priced for the East African market, and engineered to fit the real routines of people who live and move in this region.
Incorporated in Kenya (No. PVT-8Z1KQ78K) and Delaware, USA. Trading since 2024. Audited by PGF & Associates, Nairobi.
By the Numbers — FY2025
$75,500 in revenue — up 376% year-on-year from $15,845 in FY2024.
62% gross margin, improved from 52% — reflecting disciplined pricing and product mix.
Zero debt. $102,745 in total assets, entirely equity-funded.
$18,200 in R&D — investing ahead of scale in product development.
WHAT WE STAND FOR
Three principles behind every Ultra Clear product.
Not marketing language. The actual thinking behind how we build, certify, and price everything we make.
01
Holistic Purity
Clean water isn’t a single product — it’s a complete lifestyle standard. We cover drinking, cooking, bathing, and skincare because water touches every part of your daily routine.
02
Visible Integrity
Every performance claim we make is backed by independent third-party testing from SGS and TÜV SÜD laboratories. We do not make claims we cannot evidence.
03
Kenyan Spirit, Global Standards
Ultra Clear is an African-led brand built to international benchmarks — priced for the East African market and designed around the real routines of people who live here.
THE TEAM
The people building Ultra Clear.
Jerry Royce
Founder & CEO
Jerry leads Ultra Clear’s strategic direction, product portfolio development, market expansion, and partnership growth. He founded Ultra Clear to address a critical gap in trusted everyday water access — building a brand that combines practical filtration innovation, consumer wellness, and sustainable impact.
With a background spanning business strategy, analytics, operations, and market development, Jerry brings a multidisciplinary approach to scaling Ultra Clear across retail, distribution, institutional, and community-based channels.
Austin Muchiri Wahome
Director, Logistics & Operations
Austin oversees the company’s operational infrastructure, logistics coordination, and supply chain management. As a founding director, he ensures fulfilment and distribution systems are built to scale across the region.
Field Sales Engineer
The FSE drives sales strategy, distributor onboarding, and retail channel development across Kenya — spanning direct-to-consumer, B2B, and institutional outreach.
Klaus Richter
Product Manager
Klaus manages the product development pipeline, working closely with Ultra Clear’s manufacturing partners to bring new filtration solutions to market.
Liu “Mango” Wei
Manufacturing Partner & Technical Director
Mango leads Ultra Clear’s manufacturing partnerships in China, overseeing production quality, OEM relationships, and technical compliance.
QUALITY & SAFETY
Tested independently. Certified globally.
All certifications are issued by SGS and TÜV SÜD to Ultra Clear’s OEM manufacturing partners and apply directly to products sold under the Ultra Clear brand.
SGS
FDA 21 CFR Material Safety
All filter bottle materials tested for food-contact safety.
✓ Pass
SGS
Bacteria Removal — Filter Bottles
E. coli removal tested across lifecycle.
✓ >99.999%
SGS
Bacteria Removal — Faucet Filter
Tested across full operating lifespan.
✓ >99.999%
SGS
Chlorine Removal — Shower Filter
Tested across 30,000 litres usage.
✓ >97%
TÜV SÜD
RoHS — Bottle Filters
Tested for restricted hazardous substances.
✓ Pass
TÜV SÜD
RoHS — Faucet & Shower Filters
Fully compliant with EU directives.
✓ Pass
SOCIAL IMPACT
Hydrate the Future™
Ultra Clear commits 3% of total revenue to clean water access initiatives in underserved communities. This is built into the commercial model — not a discretionary add-on.
To date, the programme has supported Watoto Africa, providing clean water access to street children in Tanzania.
3%
of every sale goes directly to clean-water access for underserved communities.
“Clean water is not a luxury. It is infrastructure. We are building it — one household, one community at a time.”
Current partner: Watoto Africa — Tanzania
Customer Voice
Real people. Real water. Real results.
Verified customer reviews from Kenya and Tanzania. Rated 4.7 out of 5.★★★★★
“Oraimo was okay but basic. Ultra Clear felt like a real upgrade. The filtered/unfiltered switch is super practical and the taste difference is immediate.”
★★★★★
“We used to boil water almost every day. Now we use filtered mode for drinking and cooking, and unfiltered for dishes. It saves time and gas.”
★★★★★
“I used to buy a cold bottle on the way to the gym, another after. With Flex I fill from home or gym dispenser and I’m done. Now it’s just part of my routine.”
★★★★★
“I wanted a bottle that fits my bike cage but still filters when I refill at petrol station taps on route. Flex fits, squeezes well and hasn’t popped out on rough roads.”
★★★★★
“Tea and coffee taste better. Cooking feels easier. Installation took less than two minutes and the flow is strong enough for kitchen work.”
★★★★☆
“I use Flex for my own water during training. The players love squeezing and drinking directly instead of sharing cups. Great for team practice.”